Will the LED display price war continue in 2017?
Since the beginning of the year of 2017, LED display raw material prices as the industry as expected in previous years are expected to rise, especially in mid-February when it is scary. In the beginning March, raw material prices keep rising;out of stock situation is intensified. Industry analysts believe that: after the two sessions, PCB and other raw material prices will continue to rise.
The upstream raw material round of price frenzy is no longer a "news" in the second half of 2016 industry experience "price tide" baptism, some industry insiders have said that the next terminal LED display product prices trend optimistic , By reason, whether it is standing in the industry point of view or the user's point of view, raw material prices will inevitably increase the cost of downstream LED display business pressure, reasonable range of price is undoubtedly the best way to transfer pressure, after 2017 in addition to Concerned about rising raw material prices, the action for the downstream screen enterprises, we are also always pay attention to the thought that soon after the LED screen enterprises will be able to usher in a wave of rational price increases, especially in March a screen business started The LED display screen opened the first year of the price of the first shot, announced its door series: single red, single white, single green, single blue, bright red color raised 3 yuan a collective, it is estimated that many people are waiting for this The downstream prices of the screen prices are more violent, but at this time, but one after another came the screen price "price" in the current raw materials skyrocketing environment, the downstream price of this price trend, really Do not understand ah!
Downstream screen enterprises have announced - price!
Then after entering in March, the reliable news that the current wholesale channels as the representative of the screen enterprises have been announced to cut prices, and some of the price cuts are not small, even the price of screen prices up to 10%! It seems to be playing really ah.
In general, either the market is not good, need to cut prices to stimulate the market, either enterprises to expand the scope of the market, by cutting prices to grab the market, or the scale of the chain reaction - you cut prices I only follow the drop from the current Industry development situation, small pitch / VR / 3D and other technology development in full swing, commercial display, leasing and other markets are rising, certainly not LED display market caused by bad. In fact, in the current LED display technology continues to deepen, mature, industry consolidation continues to intensify the situation, and when the trend of raw material prices, which for some of the strength of the screen is indeed a "higher level" is good Opportunities, because they have more money, capacity, channels and other aspects of support, so that they cut prices to none other customers, to further expand their market, so as to optimize their own industry chain, to create greater value for customers.
On the other hand, the downstream strong price cuts also prompted more small and medium enterprises have to carry out their own production capacity, technology, channel construction and supply chain and other aspects of continuous optimization. As we all know, the current "the big gets bigger" industry situation so that many small and medium-sized LED screen enterprises prefer to self-digest the pressure of raw material prices, do not want to easily price increases, has been bitterly, this Set "price combination boxing" to play down, is not the rhythm of death? If not from the R & D, production and sales of a comprehensive upgrade, I am afraid that it will be getting worse.
Of course, all this is in the "benign price competition," the premise of the current trend of the price forecast is good, whether it is the upstream raw material prices or good, or downstream price cuts worth mentioning, so China LED Pro feels that the most comfort of the companion: the downstream screen prices fell from the price is, the screen of the product quality of the more attention, even a lot of screen enterprises came the product upgrades and the optimization of the industry chain news, it seems that we before the "vicious price war" Of the bitter fruit is still fresh in my memory, did not forget the quality of the screen on the head of the "magic spell"! But also hope to take regardless of whether the price war to upgrade, we can keep the quality of products as a top priority.
News for Saturday 24 December, 2016
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