High end rental LED display to open up a new blue ocean.
Compared to conventional LED display, the difference of rental LED display due to its positioning inevitably needs to repeatedly install, disassemble and transport, so the product requirements are higher. In the shape design, structural design and material selection are paid attention to, intuitive understanding is "elegant appearance, lightweight installation, easy transportation, stable and reliable quality." As a "functional product", leasing LED display can give people a new visual feast, and show the creativity and cultural content, to meet people's spiritual needs.
For small and medium businesses, the rental LED display with the "small investment, big return" advantage, just pay a rental fee, you can let the LED display for their own use, to promote the brand, advertising, create an atmosphere and other purposes. Greatly reducing the investment risks. LED display rental market has quickly become "a big fat meat" in those manufacturers. Rental LED display features and advantages are inseparable. Lease the display cabinet is thin, fast in installation and dismantle, convenient in transportation, easy in maintenance, which is very suitable for large-scale stage and rental applications.
At present, the LED rental screen is widely used in stage rental, dance party, conference, exhibition, stadium, theater, auditorium, lecture hall, multi-function hall, conference room, interpretation hall, night club, etc.
Experienced a wave of LED display manufacturers with waves of price wars, those companies that take display rental business for a living also have begun a fierce competition war. The same rental product price is no longer stable. The customer's payment cycle is gradually lengthened. The price competition in the industry is commonplace. At the same time, the number of leasing LED display manufacturers increases. Their dealers and agents have also joined the market to seize the tide among the increasingly transparent LED display product prices. And so manufacturers have to lower the prices and earn less. The time has gone for high profit.
For rental companies, LED display quality and price are usually the two most important factors. Price competition is almost the mainstream market in the past. In the past two years, high-quality LED display is gradually paid attention to.
From the leasing perspective, high-quality LED display should not only has a good display, easy to install, thin structure, but also with the new era of advertising communication needs. Therefore, high-quality LED rental screen is often more convincing than the price.
Although the rental LED display market is being suffered a very brutal price war and quality crisis, but it is still a deep plowing which can continue to develop in the market. At present, LED display industry has entered a mature and stable development stage, with the small spacing of mature technology and gradually reducing the cost, LED small spacing/pixel pitch products are killing the market share of the traditional large-screen splicing. On the one hand, LED small pixel pitch products allow companies with higher profits out of the traditional product's price war; meanwhile, companies can also rely on its high technical barriers to quickly enter the difference of the road, to a certain extent, to build the core strengths and enhance their competitiveness in the market.
Thanks to the rapid development of LED small pixel pitch technology, it has come into being as the representative of the high-end rental market. And it is now gradually become a driving force for LED display business growth. Also in recent years, LED display manufacturers have been focusing on mining the Blue Ocean. In order to expand their market share, promote the development of leasing industry, LED display manufacturers need to start from both the market and products. Follow the market trend, grasp the product direction, in order to allow the rental market to go more robust. In addition to changes in the market, rental/leasing LED display manufacturers and rental companies also need a lot of attention to the requirements of rental display products themselves.
Although the rental LED display market will continue to focus on price, but the quality of the product should always be the first place. This leads the LED display industry to the healthy development and maturity of the inevitable trend. In the future, LED rental screen products will be standardized towards the specifications, high-definition display, high-density, a multi-purpose screen, quick and easy installation, simple maintenance, thin cabinet, etc, and will be moved forward. From a variety of conventional screens' needs, to the needs of a variety of special-shaped screens, LED display as the most suitable stage display equipment, as the carrier that can pass the beauty, will get more and more comprehensive and sophisticated applications in the future.
Advantages and Development Trend for Outdoor SMD LED Display
With people's constant concern on the LED display technology, its ornamental requirements are also rising. On this basis, outdoor SMD LED display (surface mount packaging) products gradually come into people's vision, and become a leader in LED electronic display series. In the entire industry trends, it occupies a very important position. In a long time coming, its quality level has also caused widespread concern for users, while the market for surface-mount products and in-line products put forward different views, too. So what is the difference between outdoor surface mount devices(SMD) and dual in-line package?
First, with a good light, red, green and blue oval LED at different angles match the consistency of the three brightness, which is an index with high degree of difficulties. And for full-color SMD, because the design structure for the triple structure, red, green and blue chips are all in the A bracket bowl, so in different angles, red, green, and blue brightness highly match the consistency, so that the brightness of outdoor full color SMD LED display perfectly matches at any angle to achieve more excellent and vivid color effects.
Second, wide viewing angle
Outdoor full-color surface mount not only has a wide viewing angle of more than 120 degrees in the horizontal direction but also has a wide viewing angle of more than 120 degrees in the vertical direction, which has special advantages in some applications, such as building screen or outdoor LED display hanging at high altitude requires a wider viewing angle to deliver better advertising results.
Third, high contrast
As a result of three-in-one design structure, full-color SMD size is small, so light-emitting area is small, black area is large, which greatly improves the contrast of LED display.
Fourth, good mixing
Thanks to the design structure for the three-in-one, three chips are very close. Mixed with light in the same bracket bowl, rather than three discrete oval LED, the mixed effect for red, green and blue is better than the linear oval LED screen, especially suitable for close-up viewing.
Fifth, high efficiency, light cabinet
SMD LED uses automatic placement machine for automated placement, high efficiency and lighter cabinet. Automated SMD production can also improve the vertical accuracy of the circuit board, to overcome the vertical oval LED board in the vertical accuracy, thus ensuring better optical effects.
Previously, due to the low brightness of SMD LED display, and waterproof, moisture-proof, anti-ultraviolet function which can not meet the requirements of outdoor harsh environment. So DIP LED display almost had the whole outdoor market. And SMD was only used in the indoors. With the improvements of the LED chip technology and LED packaging technology, SMD brightness and protection level has been able to meet the needs of outdoor applications, and it has now been accessed to a more rapid application. Nevertheless, the SMD LED display in outdoor applications is still less than DIP LED display. This is true.
First, compared to traditional DIP products, SMD prices are clearly higher. With the price of this substantive threshold, it takes time for a wide range of applications of the SMD LED display.
Second, the harsh outdoor conditions lead to difficulties on SMD encapsulation technology.
With the unremitting efforts of LED display manufacturers and their continuous progress in research and development, SMD LED display products will be a future trend in the market.
